The New Discipline for Optimizing Integrated Marketing Communications.

  • Comprehensive

    A comprehensive analysis of all channels of communications, digital and analog.

  • Disciplined

    A structured approach to evaluation supported by experts, analysts and subject matter experts.

  • Objective

    MRI® Certified Analysts leveraging data, trends, and best practices to impact business outcomes .

Current Training Categories

A new standard of evaluating integrated marketing communications


Founder & CEO

Kevin Popović

Kevin Popović is the innovator of the Market Ready Index® concept and the chief inventor of the methodology. With more than 25 years of agency leadership, and fractional CMO responsibilities, KP is recognized as a veteran MarCom professional.

His peer-reviewed journal articles forecasted the application of social media while his books, demonstrate his understanding of integrated marketing communications and his leadership role within his professional community.

Client Success Director

Karen Picard

Karen Picard is responsible for client experience, data analytics, and maintains reporting across all client operations.

Karen has advanced degrees in Organizational Leadership and Journalism / Communications and brings 10+ years in upper-level customer and employee experience roles to the MRI team. She has deep experience in marketing and advertising strategy for B-to-B and B-to-C.