About MRI-101

Understanding the channels and subchannels of Communications

True Integrated Marketing Communications is a concept designed to ensure that all messaging, forms, and strategies align across all channels. Unlike IMC, True IMC also includes Sales, often the largest communicator by volume, and is at the core of Market Ready Index®.
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MRI-101 Course Curriculum

Inside This Course

  1. 1

    • Syllabus

    • Defining Integrated Marketing Comunications

    • Defining True Integrated Marketing Communications

    • Periodic Table of Communications - Download
  2. 2

    • BRANDING

    • 1.0 Branding

    • 1.1 Corporate Branding

    • 1.2 Product Branding

    • 1.3 Service Branding

    • 1.4 Retail Branding

    • 1.5 Domestic Branding

    • 1.6 International Branding

    • 1.7 Co-Branding

    • 1.8 Personal Branding
  3. 3

    • SALES

    • 2.0 Sales

    • 2.1 Acquisition

    • 2.2 Retention

    • 2.3 Growth

    • 2.4 Referral

    • 2.5 Advocacy
  4. 4

    • MULTIMEDIA

    • 3.0 Multimedia

    • 3.1 Audio

    • 3.2 Video

    • 3.3 Animation

    • 3.4 Interactive

    • 3.5 Virtual Reality

    • 3.6 Augmented Reality

    • 3.7 Synthetic Reality

    • 3.8 Remix
  5. 5

    • MARKETING

    • 4.0 Marketing

    • 4.1 Awareness

    • 4.2 Engagement

    • 4.3 Consideration

    • 4.4 Purchase

    • 4.5 Adoption

    • 4.6 Retention

    • 4.7 Expansion

    • 4.8 Advocacy
  6. 6

    • EVENTS

    • 5.0 Events

    • 5.1 Internal

    • 5.2 Conference

    • 5.3 Training

    • 5.4 Ceremonies

    • 5.5 VIP Events

    • 5.6 Networking

    • 5.7 Tradeshows

    • 5.8 Launch

    • 5.9 Media
  7. 7

    • PUBLIC RELATIONS

    • 6.0 Public Relations

    • 6.1 Editorial

    • 6.2 Corporate

    • 6.3 Crisis

    • 6.4 Special Events

    • 6.5 Executive

    • 6.6. Internal

    • 6.7 Media Relations

    • 6.8 Reputation Management

    • 6.9 Community Relations

    • 6.10 Philanthropy

    • 6.11 Associations

    • 6.12 Influencers
  8. 8

    • SOCIAL MEDIA

    • 7.0 Social Media

    • 7.1 Social Networking

    • 7.2 Content

    • 7.3 Collaboration
  9. 9

    • DESIGN

    • 8.0 Design

    • 8.1 Graphic Design

    • 8.2 Package

    • 8.3 Package

    • 8.4 Service

    • 8.5 Interior

    • 8.6 Exterior

    • 8.7 User Experience

    • 8.8 Customer Experience
  10. 10

    • ADVERTISING

    • 9.0 Advertising

    • 9.1 Television

    • 9.2 Radio

    • 9.3 Outdoor

    • 9.4 Newspaper

    • 9.5 Print

    • 9.6 Magazine

    • 9.7 Native

    • 9.8 Directory

    • 9.9 Direct

    • 9.10 Product Placement

    • 9.11 Alternative

    • 9.12 Guerrilla

    • 9.13 Word-of-Mouth

    • 9.14 Display

    • 9.15 Mobile

    • 9.16 Social

    • 9.17 Search
  11. 11

    • DIGITAL

    • 10.0 Digital

    • 10.1 Website

    • 10.2 E-commerce

    • 10.3 Portal

    • 10.4 Landing Page

    • 10.5 Blog

    • 10.6 IoT
  12. 12

    • Summary

    • User Survey

Learning Outcomes

Participants completing this course will gain a comprehensive understanding of True Integrated Marketing Communications, including:

  • A definitive list of current channels and subchannels of Communications

  • A canonical structure to understand communications as defined by industry professionals

  • Definitions, executive explanatories and images to improve comprehension and retention

Instructor(s)

Founder & CEO

Kevin Popović

Kevin Popović is the innovator of the Market Ready Index® concept and the chief inventor of the methodology. With more than 25 years of agency leadership, and fractional CMO responsibilities, KP is recognized as a veteran MarCom professional.

His peer-reviewed journal articles forecasted the application of social media while his books, demonstrate his understanding of integrated marketing communications and his leadership role within his professional community.